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  • Client

    Cake Teacher

  • Agency

    JTB

Cake Teacher is a startup online learning platform and community created by a team of award winning cake decorators. The product was conceived as an affordable way for people to learn new skills, and for the existing cake decorating business to reach a global audience.

Based on a subscription model, users can watch the first lesson of a tutorial, but would need to purchase a subscription to gain access to the full tutorial.

Goals

Encourage users to sign up
Provide a seamless user experience
Stand out in growing marketplace

It was important to ensure the design was flexible, allowing it to scale with more content over time.